Advertising Techniques – Twist on a Colloquialism

Another oft-used advertising technique is using a colloquialism, already non-literal in nature, in yet another surprising way.  These can draw reader’s attention for being subtle and clever, or overt and stupid. An exemplary example of this technique is the Intuit advertisement from a 2010 issue of Forbes magazine [1]Forbes – February 8, 2010 – Page 59.  A…

Undeveloped Junk Post

Athleisure: Fashion trend consisting of wearing clothing designed for athletic activities in other settings (office casual, social, travel wear).  The transfer to these other settings,usually results when comfort and ease of mobility is preferable. Big Bands (STBB-01) Glenn Miller: A two-record box from Time Life Music.  Part of a larger “Big Bands” collection. The label…

You’re Driving Me Crazy (What Did I Do?) – The Post

Music and Lyrics – Trivia – History/Recordings with Links! – Products for Reference/Collecting Music and Lyrics: Written in 1930.  Lyricist and composer are one and the same, Walter Donaldson,  (composer/lyricist of “Makin’ Whoopee” and composer only for “My Blue Heaven”).  Lyrics are under copyright and can be viewed here.  Original sheet music is in F major. A…

Memory Techniques – Names – Dear Abby…

Names and dates are hard to remember.  There is no shortage of strategies to help in this task.  One of the most popular is, upon being introduced to a new person, linking the name with a defining characteristic, feature, or unusual piece of information.  “Ted is tall…check!”  “Sam sounds like ‘sum’ and he’s the mathematician,…

Typos

Books: 2001 Standard Catalog of Basketball Cards Page 255 – 1999 Ultra WNBA #102 Chamique Holdsclaw is incorrectly listed as “Clamnique” Holdsclaw CDs: The Classical Collection: Mendelssohn Melodic Masterpieces; CO 1050-A Liner notes page 2 “Because of the families convections” instead of connections